Supplier Inclusion Program
Our purpose and mission is to engage community, customers and employees to foster an inclusive mindset that extends to small, local and diverse businesses. We want to inspire our suppliers to pursue their dreams with confidence while forming relationships within the American Family Enterprise. American Family Insurance’s Supplier Inclusion Program recognizes business enterprises as diverse if they are at least 51% owned, operated/managed, and controlled by one or more individuals who come from historically underrepresented communities, including Racial/Ethnic minorities, Women, LGBTQ+, Disabled and Veterans. Small businesses must meet the Small Business Administration (SBA) definition of small business and be recognized as such.
Begin Your Registration
By submitting your information, you will be entered into our database. If we have an opportunity related to your submission, we will contact your organization for further information. A submission to the database does not guarantee a business opportunity.
Update Your Registration
If you are already registered, make sure to keep your company’s profile and inclusion certification current by updating your registration.
Tier 2 Program
Welcome to the American Family Insurance Tier 2 Spend Reporting Tool.
American Family Insurance thanks you for participating in our Supplier Inclusion efforts. We look forward to working with your company to explore better ways to serve our customers, consumers and communities now and in the future. The American Family Insurance program reinforces our commitment to an innovative and inclusive procurement process.