Supplier Diversity Program
Our purpose and mission is to engage community, customers and employees to foster an inclusive mindset that extends to our diverse supplier community. We want to inspire diverse suppliers to pursue their dreams with confidence while forming strategic partnerships within the American Family Enterprise. American Family Insurance's Supplier Diversity Program recognizes business enterprises as diverse if they are at least 51% owned, operated/managed, and controlled by one or more individuals who come from historically underrepresented communities. In support of this mission, we recognize suppliers from the following communities as diverse suppliers: Racial/Ethnic Minorities, Women, LGBTQ+, Disabled, and Veterans.
Our goal for 2025 is to increase our Supplier Diversity spend by 5%. To help us reach our goal, please register as a diverse supplier.
Begin Your Registration
By submitting your information, you will be entered into our database. If we have an opportunity related to your submission, we will contact your organization for further information. A submission to the database does not guarantee a business opportunity.
Update Your Registration
If you are already registered, make sure to keep your company’s profile and diversity certification current by updating your registration.
Tier 2 Program
Welcome to the American Family Insurance Tier 2 Spend Reporting Tool.
American Family Insurance thanks you for participating in our supplier diversity efforts. We look forward to working with your company to explore better ways to serve our customers, consumers and communities now and in the future. The American Family Insurance program reinforces our commitment to an innovative and inclusive procurement process.
