Supplier Diversity Program

Our purpose and mission is to engage community, customers and employees to foster an inclusive mindset that extends to our diverse supplier community. We want to inspire diverse suppliers to pursue their dreams with confidence while forming strategic partnerships within the American Family Enterprise. Our goal for 2021 is to increase our Supplier Diversity spend by 10%. Please register as a diverse supplier to start the process of working with us and help us meet our goals.

At American Family we’ve committed to partnering with Diverse Business Enterprises to inspire our diverse suppliers to pursue their dreams with confidence while forming strategic partnerships within the American Family Enterprise.

 

Begin Your Registration

By submitting your information, you will be entered into our database. If we have an opportunity related to your submission, we will contact your organization for further information. A submission to the database does not guarantee a business opportunity.



Update Your Registration

If you are already registered, make sure to keep your company’s profile and diversity certification current by updating your registration.

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Tier 2 Program

Welcome to the American Family Insurance Tier 2 Spend Reporting Tool.

American Family Insurance thanks you for participating in our supplier diversity efforts. We look forward to working with your company to explore better ways to serve our customers, consumers and communities now and in the future. The American Family Insurance program reinforces our commitment to an innovative and inclusive procurement process.